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  • Phone: 651.487.7752
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  • Mailing Address: 1215 Roselawn Ave. West | Roseville, MN 55113

 

 

Stories

A New Look for Roseville Lutheran

Posted by Daniel Pederson on

With the debut of our new website, we have taken the opportunity to present a fresh look for Roseville Lutheran Church. This was developed over the summer with input from our communications staff (Chris Beck and Daniel Pederson), Pastor Lauren Wrightsman, our Design Team, and other staff.

The open cross with flowing wave draws on features of our worship center and commons. The scriptures written on graceful curves, the colorful and dynamic banners in the commons and the triptych behind the altar, along with our new baptismal font are echoed in our new design. The flowing wave is blue, in remembrance of the promises made to us in our baptism. There are three strands in the wave, symbolizing the Holy Trinity, with the different sizes emphasizing the dynamic nature of the Holy Spirit. The arms of the cross are open, like the love of God that flows through us. The strong lines of the cross are curved, showing how we are changed through our encounter with Christ. The wave continues beyond the arms of the cross, without beginning or end, reminding us of the Alpha and the Omega.

The typeface is distinctive, modern, and crisp, and has a width that coordinates with the horizontality of the flowing wave. A new color palette of dark blue, light blue, light green, and medium red is demonstrated in the above image. The new look will debut with our website and extend to other print and communications media, giving a cohesive and consistent look to all our messaging within the congregation and in the broader community.